#1 growth system for home service companies

The Growth System Built for Home Service Companies

We help home service contractors turn more leads into booked estimates. Your marketing, CRM and follow-up run in one place, instead of scattered across tools that never talk to each other.

250+ companies already scaling with Athena
Athena Growth DashboardLive

Qualified Leads

1,284+18%

Calls Answered

96%+7%

Booked Estimates

412+24%
Campaign Performance Cost / estimate ↓

320

New

248

Contacted

412

Estimate

The real problem

Most contractors don't have a lead problem. They have a system problem.

You can buy all the clicks you want. If they aren't answered fast, followed up and tracked, they quietly turn into nothing.

Leads are not answered fast enough

The average contractor calls back hours later. Most homeowners hire whoever picks up first, so speed is the whole game.

Follow-ups get lost

Estimates go out, then silence. Without a structured follow-up process, ready-to-buy jobs quietly slip away.

Marketing and sales are disconnected

Ads run in one place, the pipeline lives in another, and nobody owns the number from click to closed job.

The Athena system

One system to generate, manage and convert more opportunities.

Four connected pillars replace the scattered tools, freelancers and guesswork most contractors are stuck with.

01

Lead Generation

Meta, Google LSA and local SEO engineered to bring in homeowners actively searching for your service.

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02

CRM & Pipeline

Every lead tracked from inquiry to signed estimate, with automations that never let one fall through.

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03

Call Center & Follow Up

Trained reps answer fast and qualify hard, booking the appointment while the lead is still hot.

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04

Reporting & Optimization

Clear weekly insight into calls, appointments, pipeline and your real cost per booked estimate.

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What we do

A complete growth stack for home service companies.

Each service is built to do one thing: turn local demand into booked estimates on your calendar.

Meta Ads for Contractors

Facebook and Instagram campaigns targeted by location, homeowner behavior and project intent.

A steady flow of local homeowners who actually want the work done.

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Google Local Services Ads

Google Guaranteed setup and management that puts you above the search results, paying per qualified lead.

Top-of-page visibility and leads you only pay for when they are real.

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Google My Business

Profile, categories, photos and review systems tuned to dominate the local map pack.

More calls from the people searching for your service right now.

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CRM Setup & Automation

A pipeline built for home services with automated reminders, follow-ups and stage tracking.

Nothing slips. Every lead has a next step and an owner.

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Call Center for Home Services

Bilingual reps who answer in minutes, qualify the job and book the estimate on your calendar.

Faster response and more booked appointments, so good jobs stop slipping away.

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Websites & Landing Pages

Fast, mobile-first sites and landing pages engineered around a single goal: booked estimates.

A digital presence that turns traffic into scheduled jobs.

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Human + AI call center

A call center that answers, qualifies and books your jobs, day or night.

Every lead gets a fast, real response. Trained reps handle your calls during business hours, and Athena Voice AI covers after-hours and overflow, so you catch every opportunity.

Trained reps

A bilingual team that answers fast, qualifies the job and books the estimate during business hours.

  • Bilingual team
  • Qualifies the lead
  • Books the appointment
Always on

Athena Voice AI

After-hours and overflow calls answered 24/7 in fluent English. It qualifies the caller and books the job automatically.

  • Answers 24/7
  • Speaks fluent English
  • Books automatically

▶ Hear a real AI call from our center

Sample call · after hoursAthena AI
0:00
0:00
Thanks for calling. How can I help with your project today?
Hi, I need an estimate for a new roof.
Happy to help. I have Tuesday at 9 AM open. Want me to book your free estimate?
Appointment booked & added to your calendar

Booked, not promised

Appointments we've already booked for our clients

These are real estimates our call center put on our clients' calendars. Your calendar could look like this too.

Industries we serve

Built for the trades that build America.

We work only with home service companies, so the strategy, scripts and systems already fit how your customers buy.

Don't see your trade? Talk to us. If you sell to homeowners, we can help.

The process

How Athena turns leads into booked estimates.

A clear four-step path from understanding your business to a growth engine that runs and improves every week.

STEP 01

Diagnose

We map your market, offer, sales process and current lead flow to find exactly where growth is leaking.

STEP 02

Build

We structure your campaigns, CRM, tracking, automations and follow-up system into one connected machine.

STEP 03

Launch

We activate your campaigns and connect every incoming lead to a clear, fast response process.

STEP 04

Optimize

We watch performance across calls, appointments, pipeline and conversion quality, then sharpen what works.

By the numbers

Trusted by home service companies across the country.

0+Companies Served
0States Covered
ThousandsLeads Managed
100%Home Service Focused
GooglePartner Certified
Real results

Real contractors. Real revenue.

From the first booked estimate to a full pipeline, across states and across trades.

See how we'd do it for you
JBA Construction LLC logoOlympianGA

JBA Construction LLC

Marietta, Georgia

Closed in projects

$0.00

Doubled monthly revenue in 90 days. Replaced lead apps with direct homeowner contracts.

Read full case
America Home Up logoParthenonGA

America Home Up

Atlanta Metro

Closed in projects

$0.00

Built a 247-review Google profile. Now ranks first for kitchen remodeling in its area.

Read full case
LOGuardianFL

Lifestyle Outdoors

South Florida

Avg. monthly close

$0K+

From lead-app dependency to direct homeowner contracts. Full pipeline rebuilt in 60 days.

Read full case

A few of the 250+ home service companies we work with, in every state and every trade.

Revenue focused

Numbers don't lie. Vanity metrics do.

Generated for clients

$0M+

Every single month. Across 250+ home service companies scaling with the Athena growth system.

$881KJBA Construction250+Companies servedScalingVisibility liftAvg$390KAmerica Home Up10×Profitability targetMin< 5 minSpeed to lead26States covered$42K+Lifestyle OutdoorsMonthly$881KJBA Construction250+Companies servedScalingVisibility liftAvg$390KAmerica Home Up10×Profitability targetMin< 5 minSpeed to lead26States covered$42K+Lifestyle OutdoorsMonthly

Real revenue from real contractors. Names available on request.

What owners say

Built for contractors who care about booked jobs.

Real operators using Athena to answer faster, follow up better and turn more leads into estimates.

The difference was not more leads. Every lead finally got called back fast. Our booked estimates climbed without changing anything on the install side.

MD

Marcus DeLuca

Owner, DeLuca Roofing

Roofing · Austin, TX

For the first time our marketing and our pipeline live in the same place. I can see exactly where every opportunity is and what it costs us to book a job.

PN

Priya Nair

Co-Founder, Summit Remodeling

Remodeling · Denver, CO

Their team handles the follow-up we never had time for. Leads that used to go cold are now showing up on my calendar as real appointments.

TB

Tyler Brooks

Owner, Brooks Exterior Co.

Gutters & Exteriors · Charlotte, NC

Athena rebuilt how we respond to every inquiry, not just how we run ads. The speed-to-call alone changed the kind of jobs we close.

SM

Sofia Martinez

Operations Lead, Casa Bella Kitchens

Kitchen Remodeling · Phoenix, AZ

I finally understand my numbers. Cost per booked estimate, where leads come from, what converts. It made our growth feel predictable instead of random.

JW

James Whitfield

Founder, Whitfield Custom Decks

Deck Builders · Nashville, TN

It feels like an in-house growth team, not an agency. They know how home service companies actually win the job, not just how to spend a budget.

EC

Elena Costa

Owner, Costa Painting Group

Painting · Tampa, FL

Why Athena

Not another marketing agency. A growth operation for contractors.

The gap isn't the ad budget. It's everything that happens after the lead comes in.

Typical Agency
Athena Growth
Only focuses on ads
Focuses on lead-to-estimate conversion
Sends reports only
Monitors pipeline and lead quality
No sales follow-up structure
CRM, call center and follow-up process
Generic, one-size campaigns
Home-service-specific growth system
You chase every lead yourself
We answer and book the appointment for you
You are just another account
A dedicated team that knows your market
Our approach

We don't sell services.
We install systems.

Most agencies sell pieces. A logo here. An ad campaign there. Maybe a website that looks pretty and converts nothing. Athena built one method that turns contractors into real American businesses.

Four pillars. Twelve systems. One outcome.

Foundation

Brand & web presence

Demand

Local lead generation

Conversion

Sales & follow-up engine

Retention

Reputation & trust

Who we are

A growth team that understands how contractors actually win the job.

Athena Growth Marketing works with home service companies across the United States. We've seen the same story too many times: good contractors doing great work and losing jobs. Not because of price, but because leads sat unanswered, follow-ups slipped, and marketing never talked to sales.

So we built a system that connects generation, CRM, call center, and follow-up into one operation you can actually see and trust. The result is a marketing function that behaves like a predictable part of your business, not a gamble.

  • We only work with home service companies, and that focus is our edge.
  • We own the full path from lead generation to booked estimate.
  • We report on pipeline and conversion, not vanity metrics.

The Athena standard

< 5 min

Average speed to lead

100%

Home service focused

26

States covered

250+

Companies served

“We don't sell one-off services. We install a growth system and stay accountable to the number that matters: booked estimates.”

The Athena Growth team

Who we are
The Athena Growth team at the office

More than an agency.
A complete infrastructure.

Athena Growth Marketing was founded by contractors who lived the problem firsthand: stuck in subcontracts, losing half of every job to general contractors. We built Athena to fix that. One vertical operation that combines marketing, operations and technology into a single system, built for home service contractors who are growing real businesses in the U.S.

One integrated system of specialized brands

Athena Growth
Athena SolutionsOperationsAthena Voice AITechnologyTalk2AdsTechnologyAero GrowthAdvisoryKing DumpstersOperationsSalesHubTechnology

FAQ

Still have questions about how Athena would work for your company?

Book a Growth Call →

Most contractors start seeing qualified lead activity within 14 to 21 days after launch. The full pipeline usually gains momentum between 60 and 90 days, once Google My Business, Local Services Ads, follow-up automation and AI qualification start working together.

Ready to build a real growth system for your company?

Book a call with Athena and see how your marketing, CRM and follow-up can work together to generate more qualified opportunities and more booked estimates.

No pressure. Just a clear look at where your growth is leaking, and how to fix it.