OlympianGAJBA Construction LLC
Marietta, Georgia
Closed in projects
Doubled monthly revenue in 90 days. Replaced lead apps with direct homeowner contracts.
Read full caseMarketing, CRM, and call center for home service companies
The Growth System Built for
We help home service contractors turn more leads into booked estimates. Your marketing, CRM and follow-up run in one place, instead of scattered across tools that never talk to each other.
Athena Growth DashboardExample
Qualified Leads
1,284+18%
Calls Answered
96%+7%
Booked Estimates
412+24%
Campaign Performance Cost / estimate ↓
320
New
248
Contacted
412
Estimate
The real problem
Most contractors don't have a lead problem.
They have a system problem.
You can buy all the clicks you want. If they aren't answered fast, followed up and tracked, they quietly turn into nothing.
Leads are not answered fast enough
The average contractor calls back hours later. Most homeowners hire whoever picks up first, so speed is the whole game.
Follow-ups get lost
Estimates go out, then silence. Without a structured follow-up process, ready-to-buy jobs quietly slip away.
Marketing and sales are disconnected
Ads run in one place, the pipeline lives in another, and nobody owns the number from click to closed job.
The Athena system
One system to generate, manage and convert more opportunities.
Four connected pillars replace the scattered tools, freelancers and guesswork most contractors are stuck with.
01
Lead Generation
Meta, Google LSA and local SEO engineered to bring in homeowners actively searching for your service.
Learn more about Lead Generation02
CRM & Pipeline
Every lead tracked from inquiry to signed estimate, with automations that never let one fall through.
Learn more about CRM & Pipeline03
Call Center & Follow Up
Trained reps answer fast and qualify hard, booking the appointment while the lead is still hot.
Learn more about Call Center & Follow Up04
Reporting & Optimization
Clear weekly insight into calls, appointments, pipeline and your real cost per booked estimate.
Learn more about Reporting & OptimizationWhat we do
A complete growth stack for home service companies.
Each service is built to do one thing: turn local demand into booked estimates on your calendar.
Meta Ads for Contractors
Facebook and Instagram campaigns targeted by location, homeowner behavior and project intent.
A steady flow of local homeowners who actually want the work done.
Google Local Services Ads
Google Guaranteed setup and management that puts you above the search results, paying per qualified lead.
Top-of-page visibility and leads you only pay for when they are real.
Google My Business
Profile, categories, photos and review systems tuned to dominate the local map pack.
More calls from the people searching for your service right now.
CRM Setup & Automation
A pipeline built for home services with automated reminders, follow-ups and stage tracking.
Nothing slips. Every lead has a next step and an owner.
Call Center for Home Services
Bilingual reps who answer in minutes, qualify the job and book the estimate on your calendar.
Faster response and more booked appointments, so good jobs stop slipping away.
Websites & Landing Pages
Fast, mobile-first sites and landing pages engineered around a single goal: booked estimates.
A digital presence that turns traffic into scheduled jobs.
Human + AI call center
A call center that answers, qualifies and books your jobs,
Every lead gets a fast, real response. Trained reps handle your calls during business hours, and Athena Voice AI covers after-hours and overflow, so you catch every opportunity.
Trained reps
A bilingual team that answers fast, qualifies the job and books the estimate during business hours.
- Bilingual team
- Qualifies the lead
- Books the appointment
Always on
Athena Voice AI
After-hours and overflow calls answered 24/7 in fluent English. It qualifies the caller and books the job automatically.
- Answers 24/7
- Speaks fluent English
- Books automatically
▶ Hear a real AI call from our center
Sample call · after hoursAthena AI
0:00
0:00
Thanks for calling. How can I help with your project today?
Hi, I need an estimate for a new roof.
Happy to help. I have Tuesday at 9 AM open. Want me to book your free estimate?
Appointment booked & added to your calendar
Booked, not promised
Appointments we've already booked for our clients
These are real estimates our call center put on our clients' calendars. Your calendar could look like this too.
Industries we serve
Built for the trades that build America.
We work only with home service companies, so the strategy, scripts and systems already fit how your customers buy.
Don't see your trade? Talk to us. If you sell to homeowners, we can help.
The process
How Athena turns leads into booked estimates.
A clear four-step path from understanding your business to a growth engine that runs and improves every week.
STEP 01
Diagnose
We map your market, offer, sales process and current lead flow to find exactly where growth is leaking.
STEP 02
Build
We structure your campaigns, CRM, tracking, automations and follow-up system into one connected machine.
STEP 03
Launch
We activate your campaigns and connect every incoming lead to a clear, fast response process.
STEP 04
Optimize
We watch performance across calls, appointments, pipeline and conversion quality, then sharpen what works.
Real results
Real contractors. Real revenue.
From the first booked estimate to a full pipeline, across states and across trades.
See how we'd do it for youOlympianGA
ParthenonGAAmerica Home Up
Atlanta Metro
Closed in projects
Built a 247-review Google profile. Now ranks first for kitchen remodeling in its area.
Read full caseGuardianFL
Lifestyle Outdoors
South Florida
Avg. monthly close
From lead-app dependency to direct homeowner contracts. Full pipeline rebuilt in 60 days.
Read full caseA few of the home service companies we work with.
Revenue focused
Numbers don't lie. Vanity metrics do.
Generated for clients
Every single month, for home service companies running on the Athena growth system.
$881KJBA Construction$390KAmerica Home Up< 5 minSpeed to lead$42K+Lifestyle OutdoorsMonthly$881KJBA Construction$390KAmerica Home Up< 5 minSpeed to lead$42K+Lifestyle OutdoorsMonthly
Why Athena
Not another marketing agency. A growth operation for contractors.
The gap isn't the ad budget. It's everything that happens after the lead comes in.
| Typical Agency | Athena Growth |
|---|---|
| Only focuses on ads | Focuses on lead-to-estimate conversion |
| Sends reports only | Monitors pipeline and lead quality |
| No sales follow-up structure | CRM, call center and follow-up process |
| Generic, one-size campaigns | Home-service-specific growth system |
| You chase every lead yourself | We answer and book the appointment for you |
| You are just another account | A dedicated team that knows your market |
Our approach
We don't sell services.
We install
Most agencies sell pieces. A logo here. An ad campaign there. Maybe a website that looks pretty and converts nothing. Athena built one method that turns contractors into real American businesses.
Four pillars. Twelve systems. One outcome.
Foundation
Brand & web presence
Demand
Local lead generation
Conversion
Sales & follow-up engine
Retention
Reputation & trust
Who we are
A growth team that understands how contractors actually win the job.
Athena Growth Marketing works with home service companies across the United States. We've seen the same story too many times: good contractors doing great work and losing jobs. Not because of price, but because leads sat unanswered, follow-ups slipped, and marketing never talked to sales.
So we built a system that connects generation, CRM, call center, and follow-up into one operation you can actually see and trust. The result is a marketing function that behaves like a predictable part of your business, not a gamble.
- We only work with home service companies, and that focus is our edge.
- We own the full path from lead generation to booked estimate.
- We report on pipeline and conversion, not vanity metrics.
The Athena standard
< 5 min
Average speed to lead
100%
Home service focused
“We don't sell one-off services. We install a growth system and stay accountable to the number that matters: booked estimates.”
The Athena Growth team
Founded and led by Gabriel Freitas, Founder and CEO.
Who we are
More than an agency.
A complete
Athena Growth Marketing was founded by contractors who lived the problem firsthand: stuck in subcontracts, losing half of every job to general contractors. We built Athena to fix that. One vertical operation that combines marketing, operations and technology into a single system, built for home service contractors who are growing real businesses in the U.S.
One integrated system of specialized brands
Athena SolutionsOperationsAthena Voice AITechnologyTalk2AdsTechnologyAero GrowthAdvisoryKing DumpstersOperationsSalesHubTechnology
Frequently asked questions
Still have questions about how Athena would work for your company?
Book a Growth Call →Most contractors start seeing qualified lead activity within 14 to 21 days after launch. The full pipeline usually gains momentum between 60 and 90 days, once Google My Business, Local Services Ads, follow-up automation and AI qualification start working together.
Ready to build a real growth system for your company?
Book a call with Athena and see how your marketing, CRM and follow-up can work together to generate more qualified opportunities and more booked estimates.
No pressure. Just a clear look at where your growth is leaking, and how to fix it.