Meta Ads that put your work in front of local homeowners
Facebook and Instagram are where homeowners spend their time before a project ever reaches Google. Athena runs paid social that targets people in your service area by the signals that matter: where they live, the home they own, and the kind of project they are thinking about.
Cheap clicks do not grow a contracting business, booked estimates do. So the campaigns bring in homeowners who actually want the work, then get them a fast reply while they are still interested.
What's included
- Geo and behavior targeting around your service area
- Creative and offers built for home service buyers
- Lead forms and instant-response routing
- Weekly optimization on cost per booked estimate
A steady flow of local homeowners who actually want the work done.
How it works
- 1
Offer and audience
We define the offer that gets a homeowner to raise their hand, then build the audience around your service radius and the projects you want more of.
- 2
Creative that fits the feed
We produce ads that look native to Facebook and Instagram, using your real jobs and results instead of stock photos.
- 3
Capture and route
Every lead flows straight into your CRM and triggers an instant reply, so nobody waits hours for a callback.
More of the system
Google Local Services Ads
Google Guaranteed setup and management that puts you above the search results, paying per qualified lead.
Google My Business
Profile, categories, photos and review systems tuned to dominate the local map pack.
CRM Setup & Automation
A pipeline built for home services with automated reminders, follow-ups and stage tracking.
Call Center for Home Services
Bilingual reps who answer in minutes, qualify the job and book the estimate on your calendar.
Websites & Landing Pages
Fast, mobile-first sites and landing pages engineered around a single goal: booked estimates.
Ready to build a real growth system for your company?
Book a call with Athena and see how your marketing, CRM and follow-up can work together to generate more qualified opportunities and more booked estimates.
No pressure. Just a clear look at where your growth is leaking, and how to fix it.